Lighted Sign Refacing, outdoors

Lighted Sign Refacing, outdoors

The Benefits of Custom Outdoor and Exterior Signs

As anyone else would tell you, the most important thing for a business is not the profit, nor does the business model optimization, nor the workflow process. All of those will only happen if you receive the much needed recognition after you have raised awareness of your brands. While online marketing has grown quite a lot over the past decade, a huge amount of the promotion and advertising is still done on a physical level.

You would want to use the marketing expenses efficiently to raise your brand’s awareness, and the only way to do so is through an innovative and custom advertisement. One of the best possible solutions to that would be the utilization of custom outdoor signs. Simply buying a billboard in a vital location, where a lot of traffic passes on a daily basis is not enough, the message put there must be comprehensible and catchy. Therefore, we have decided to create a list of the benefits of custom outdoor signs and what you should do with them.

Refacing for a large custom sign monument, outdoors.

Refacing for a large custom sign monument, outdoors.

The Type of Outdoor Sign

The process starts when a person chooses which type of outdoor sign he would want to take advantage of. There are those which are put high up in the air. There are those which are mounted on the ground or mounted on a building. Each of them has a different purpose and lead to different results.

Routed Outdoor Sign with Brushed Aluminum face for North Pointe church

Routed Outdoor Sign with Brushed Aluminum face for North Pointe church

Choose the Right Location

Choosing the right location to put your custom outdoor sign is essential to make it work. Obviously putting a cigarette billboard next to a school yard should not only be forbidden but even if it’s allowed it will hold no particular results and will have the negative effect of bad public image.

Focus on a location with a good amount of traffic where people would look at your custom outdoor sign. That will raise your conversion level by quite a lot. When you compare this approach to the online or electronic media, the outdoor ads actually tend to capture and hold the attention of a person for much longer. People stuck in traffic don’t have much to do, and whether it’s out of curiosity or out of boredom, they will generally read anything around them to kill the time.

Routed/Sandblasted Sign for The Salt Room in Tampa, FL

Routed/Sandblasted Sign for The Salt Room in Tampa, FL

Build Your Brand Awareness

Choosing the message and the sign is essential to how the public will perceive you. There is a reason to opt into the utilization of custom outdoor signs as you could design it in any way you wish. You certainly don’t want to experience brand fails such as the recent ones with Pepsi and Kendall Jenner. Custom outdoor signs allow you to perfectly tailor it per your desires and reach the exact audience which you are going for as efficiently as possible.

Remember that advertising is the silent sales person of the company. Be sure to properly manage him, and you will, without a doubt, reap great results.

Contact us at Signs Insight for a free consultation: 813-523-3128