SignsInsight

Business Signs can attract potential customers, however they also enhance brand recognition. For many businesses in Tampa without a storefront, brand recognition is the main objective of a business sign. Business Signs can be both indoor as well as outdoor, depending on your facility. Effective brand recognition through business signs is more then placing a sign on a building so let’s have a look on what’s involved.

Understanding brand recognition

Before we talk about how business signs can enhance brand recognition, let’s take a moment to understand a little more about branding. Branding is all about having your customer remember your brand. The more often they see your brand, the more likely they will remember you. And when they remember you, they will also recognize you which helps to establish trust. A picture says a thousands words and therefore the visual impact of good branding will make it easier for people to remember you. Business Signs can create a visual impact and therefore we would like to focus on how to create an effective sign for your business.

How can business signs enhance brand recognition?

A business sign is one of the most seamless ways to bring your company name to life and improve brand awareness, if executed right. 

1. Determine your target audience

In order to speak to your potential customers, you’ll need to find out who is your target audience. Depending on the product you sell or the service you offer, this might be straightforward. However, let’s not generalize and be specific when it comes to your target audience. The more specific you are the easier it becomes to speak to your audience. Your target audience helps define what logo and sign should be created. 

2. Communicate a message

Aside from the conveying the name of your company, it is important to consider what it is you want your potential customers to take away after having seen your sign. You want to communicate a message and your sign should evoke a response. Knowing the answers to what you would like to communicate will help you better design your business signs. 

3. Stand out from the competition

A well designed business sign should identify your company and stand out from the competition. You want to make sure to be different, but at the same time don’t step too far away from who you are. If you own an Italian restaurant you don’t want to look like a Greek restaurant just to be different and stand out from your competition. Keeping that in mind, try to focus on who you are and what differentiates you from your competitor.

One final takeaway related to professional business signs is to maintain consistency, only like that people will remember you and put trust into your business. Do you want to discuss how business signs can enhance brand recognition? Give us a call at (813) 523-3128 or fill in the contact form below and we’ll get back to you shortly!