SignsInsight

Did you ever consider how a good wayfinding sign system can impact your customer satisfaction? Depending on your facility, wayfinding signage is an important factor related to the arrival experience. It can turn into a negative experience if not executed right and may result into a lost customer or upset visitor. Planning & design are important factors when it comes to developing a good wayfinding sign system. Therefore, we have created an easy design process to follow step by step.

1. Strategy

The first step in the process is an important one that you cannot skip. The strategy will be the framework for the overall function of the program. A clear and effective strategy will make for a seamless transition to the next phase. The strategy includes your main objectives of the sign system.

2. Route & Location

To kick off your wayfinding strategy, start by evaluating the customer journey from the place where customers arrive and the point where they leave your location. Walk the grounds to find out where people will decide about the direction to determine a route and the locations of the wayfinding sign.

3. Determine Sign Types

According to your objectives from your strategy and determined route and locations, the next step involves determining the sign types. A well designed wayfinding sign system does not only consist out of post & panel directional signs, but also includes entrance and exit signs, traffic control signs, directories, wall or floor graphics, and much more.

4. Branding & Materials

After you have consolidated which sign types you need, it’s almost time to start the actual design of the signs. However before you do that, it’s recommended to start off with a schematic design of your wayfinding sign system. The schematic design establishes the colors, typography, iconography, materials etc. that you are going to use for the sign design.

5. Sign Design

When all the above steps are complete, it’s finally time to start the actual designs of the wayfinding signs. At Signs Insight we are specialized in sign design, making sure that an attractive design on paper can actually be built effectively. Any signs that are mounted in the ground or on a wall, includes technical drawings to comply with the local city rules & regulations.

Wayfinding Sign System in Tampa, FL

As you can see, developing a professional wayfinding sign system involves a lot of planning. However, as your full service sign company in Tampa, we’ll take care of the most part and we’ll take you along for the necessary input and approvals. If you would like to sit down with our experts to start working on a wayfinding sign system, contact us today! You can call us at (813) 523-3128 or fill in the contact form below.